A new brand for the next stage of their growth.
JDA needed a rebrand as they had outgrown their previous brand identity. The business needed a new brand to take them forwards confidently into the next stage of growth.
Solution: Combine warm welcoming colours with a charismatic tone of voice to create a conversational and welcoming brand. Take elements, quite literally from the old and repurpose them for the new. Create a versatile pattern and kit of parts that can be used across the brand, reinforcing its identity and engagement.