jda architects

A new brand for the next stage of their growth.

JDA needed a rebrand as they had outgrown their previous brand identity. The business needed a new brand to take them forwards confidently into the next stage of growth.

Solution: Combine warm welcoming colours with a charismatic tone of voice to create a conversational and welcoming brand. Take elements, quite literally from the old and repurpose them for the new. Create a versatile pattern and kit of parts that can be used across the brand, reinforcing its identity and engagement.

What Should Architects Talk About?
Talk around the purpose of the brand and how this is the key aspect to brand being capable of addressing big issues in society. Who an architect designs for and the importance of empathy when designing for the end users. 

In a noisy market at the end of the day “what should architects talk about?” I think we should also do a flick through of the manifesto that was a key asset and we should show it on our site.
Taking a Leading Role
The brand can talk about the big issues and lead with a purpose to create meaningful changes within society...
© 2021 partisan